Addis Ababa – Coca-Cola Company celebrates the official launch of its music flagship Coke Studio Africa 2017 in Ethiopia. Being broadcasted in Ethiopia for the second time in its history, Coke Studio Africa has become bigger and better this season with the merger of Coke Studio Africa and Coke Studio South Africa which were previously held separately.
Ethiopia will be represented by a diverse group of artists which includes Betty G, reggae sensation Sami Dan, Ethiopian rock phenomenon Jano band, “Bale robe” and “Dendasho” hit maker Asgegnew Asheko and top Tigrigna artist Dawit Nega.
Tigist Getu, Brand manager of Coca-Cola in Ethiopia says, “We had a great experience last year. And from that experience, we are very glad to bring a bigger and better Coke Studio Africa for the continent and for Ethiopia in particular. We have a group of top artists with diverse flavours this year incorporating the cultural and modern music experiences in Ethiopia. This will give more exposure to Ethiopian music and promote our culture globally”.
For months, the artists have been working alongside a highly talented house band while performing songs that will showcase the remix and cover of some of Africa’s hit songs. These artists are expected to showcase Ethiopian music & culture as well as share the values and traditions of their country with artists they will be collaborating with from the rest of Africa.
Read more at: Capital