Coca Cola to Sponsor Addis Ababa Cycling Tournament

Addis Ababa, Ethiopia – Addis Ababa Cycling Federation (AACF) announced here on Tuesday that it has secured a 500,000 Birr annual sponsorship deal from the East Africa Bottling Share Company, which produces Coca Cola, Fanta, Sprite, Schweppes, Coke Light and Dasani Bottled Water. 

is set to sign an agreement today, Tuesday, with the Addis Ababa Cycling Federation (AACF) at its headquarters for a half million birr sponsorship deal, the federation announced.

According to the AACF Patron Nebiyou Samuel Ferenj, this is a milestone sponsorship deal to takes place between AACF and Coca-Cola. “We are very glad to announce that we got 500,000 birr from our sponsor East Africa Bottling S. C for one year. It is for the first time to get this much money to carry out the cycling tournament that takes place in a year,” Nebiyou told the English daily Ethiopian Herald.

Nebiyou added that the East Africa Bottling Share Company General Manger Xavier Selga is dedicated to invest on the youth believing that the future belongs to them. One best way of investment is sport, Nebiyou noted.

The AACF President Rezene Beyene said that hereafter the annual tournament will be called the Coca-Cola Addis Ababa Cycling Tournament.

This is a great inspiration for the Addis cyclists who are in desperate need of materials and other tools to enhance their capacity, Rezene said.

Read more at: Ethiopian Herald