Safeway, Mulmul join Total’s Café Bonjour shop

Cafe BonjourAddis Ababa, EthiopiaTotal Ethiopia inaugurated the first Café Bonjour in collaboration with Safeway Supermarket and Mulmul Bakery introducing the French concept, Happy Sud.

This concept will be a new trend in the city’s retail industry. “The partnership with the two important brands in the retail business in Ethiopia will promote standards and global marketing strategy,” Marc de Lataillade, Managing Director, Total Ethiopia said when delivering a speech at the official inauguration event at the Head Office, Roosevelt Street, yesterday.

The new concept that aims at introducing the renowned French tradition of making a mini market, fast food and café available together at one place has been introduced for the first time in Ethiopia, according to Marc de Lataillade. The Partners of Total Ethiopia in this new concept are renowned in the retail business in Ethiopia, and this is fully in line with Total marketing and service strategy. The Café Bonjour concept was realized to create a more comfortable zone for customers at the gas station, and has become another trademark for Total worldwide, he stated.

Fekadu Kebede, Managing Director at Safeway Supermarket said that the partnership with Total was a result of loyalty and consistence that has been well observed by esteemed customers of the supermarket over the past four years. “We greatly feel honor to join Café Bonjour, almost all shops across the city, that will indeed, help our effort in promoting the retail business,” he said. The newly formed café is keeping its expansion across the city with a grand shop being opened in the Gelan service station and other locations in the coming months.

Total was established in Ethiopia in 1950 as a petroleum product distribution company, it developed its activities by merging with Mobil Oil East Africa in 2006. Today, the company operates 173 service stations and four depots in the country. Currently, the company is undertaking an international standard depot in the town of Dukem, 30 km away south east of the capital with an outlay of 270 million birr to boost its capacity of covering ¼ of the country’s fuel demand, the managing director told The Reporter.

Source: The Reporter