Bench Events, the organiser of The Africa Hotel Investment Forum (AHIF), the worldâ€™s leading conference on hospitality investment in Africa, taking place on 29 Sept â€“ 1 Oct in Addis Ababa, Ethiopia, has unveiled a thought-provoking programme and high calibre speaker line-up for AHIF 2014, under the theme â€˜Reaching New Heightsâ€™.
As the two-day conference will take place in Ethiopia for the first time, it allows international investors to take a closer look at the country, which has a tourism economy forecast to be worth ETB150bn by the end of 2024. Matthew Weihs, Managing Director, Bench Events, said: â€œEthiopia remains one of Africaâ€™s â€˜best kept secretsâ€™. Â Few people realise that its economy is growing at more than 7% per yr and that it is forecast to be the third largest economy in Africa by 2015. For the tourism industry, this event is an opportunity to focus attention on what the country, and the continent, have to offer in both product and opportunity.â€
Tewolde GebreMariam, Chairman of the national tourism organisation and CEO of Ethiopian Airlines national added: â€œWe have a long term vision to make Ethiopia Africaâ€™s most important travel destination and I am greatly looking forward to discussing how we deliver that vision with a multitude of business leaders at AHIF.â€
Ethiopia is not the main subject however. The conference will focus on the geopolitical and economic climate across the whole continent and the latest developments in the hotel sector.Â Big issues such as the importance of conserving Africaâ€™s tourism assets and connecting each of the African countries through good, new infrastructure will be discussed too. The feasibility of investing successfully in Africa in general and in hospitality specifically will be explored in a series of panel discussions led by a group of experts on each topic. Speakers are drawn from the ranks of government, hotel chains, banks and a range of prominent consultants.
To set the scene, the political economy across Africa and legislative framework that underpins investment and connectivity throughout Africa will be analysed by the internationally renowned strategy guru and academic, Dr Martyn Davies, CEO, Frontier Advisory.Â He will then be joined by a panel of African airline CEOs to talk about open skies.
This is followed by an examination of what is happening on a local and regional basis, led by Tendai Madziwanyika, CEO of Rainbow Tourism Group and several regional representatives of Horwath HTL.
The benefits to business in conserving Africaâ€™s tourism assets (e.g. wildlife) are up for debate next and questions will be posed on sustainability. Examples of current innovations for addressing energy conservation and water shortage in Africa will be given and how these can be applied within the hospitality arena. The topic will be championed by Salim Bitar, CEO, Rani Invest.
Day two begins with international hotel operators having their say on the value they bring to the African market and how the market will develop over the next ten years. Â Panellists include top executives from Hilton, Mangalis, Rezidor, Starwood and Wyndham.Â
This will be followed by a forum on finance (e.g. how to get funding for hotel projects) and the overall hotel investment landscape. Speakers include representatives from the World Bank Group and the International Development Corporation in a session moderated by a top property consultant.
The morning will be rounded off by a conversation with Alex Kyriakidis, President & Managing Director Middle East & Africa, Marriott International and Arthur Gillis, Former CEO, Protea Hotels about the biggest deal done in the hospitality sector in Africa last year.
After a networking lunch, the afternoon will be packed with several practical sessions tackling topics such as weighing up risks associated with new hospitality projects and strategies to mitigate them, securing funds for development, striking a fair deal, optimising return on investment, examining best practice in architecture and design, controlling development costs, creating oneâ€™s own brand, catering for a new breed of business travellers and overcoming the logistical challenges of running a hotel in Africa.
The Africa Hotel Investment Forum (AHIF)
AHIF is the premier hotel investment conference in Africa, attracting many prominent international hotel owners, investors, financiers, management companies and their advisers. It is organised by Bench Events (www.benchevents.com) which is known for producing, alongside Questex Travel + Hospitality and MEED Events, several top-level hotel conferences around the world including Berlin (IHIF), Dubai (AHIC), Istanbul (CATHIC) and Moscow (RHIC).
Sponsors of AHIF 2014 are: ACCOR, Carlson Rezidor Hotel Group, Hilton Worldwide, Mangalis Management Group, Marriott International and TFC as Platinum Sponsors, AECOM, Africa Export Import Bank, Areen Hospitality, Calibra Hospitality Consultancy, Castlebrook, CIMC Modular Building Systems, Colliers International, France 24, Horwath HTL, Hotel Partners Africa, HTI Consulting, Hyatt International LLC, Industrial Development Corporation (IDC), IHG (InterContinental Hotels Group), Inncom by Honeywell, Kempinski Hotels, Movenpick Hotels & Resorts, Onlime Business Communications, Starwood Hotels and Resorts International, STR Global, SVA International, Taj Hotels, Resorts and Palaces, The Brand Company and Wyndham Hotel Group as Gold Sponsors.
To register, go to http://ahif.msgfocus.com/c/1D0iX0eo0A7c1a25WzjP0 the early bird rate has been extended to 4th July so register now to save over $600.
For further information and high resolution images, please visit http://ahif.msgfocus.com/c/1D0oR1VtiDD3S1cUdIAR1 or contact:
– Anja Eckervogt, Tarsh Consulting, Email: firstname.lastname@example.org Cel: +44 (0) 7871 040 170,
– David Tarsh, Tarsh Consulting, Email: David@Tarsh.com Tel: +44 (0) 20 7602 5262, Cel: +44 (0) 7770 816 070.