Ethiopian spice exporter discovers new markets in Africa

Senai Wolderufael (Photo: By Stacey Nel)
Senai Wolderufael (Photo: By Stacey Nel) –

Senai Wolderufael is the 27 year-old Ethiopian entrepreneur behind Feed Green Ethiopia Exports. Prior to starting the company in 2012, Wolderufael was a customer service agent at Ethiopian Airlines where he noticed members of the Ethiopian diaspora carrying bags full of Ethiopian spice blends – such as Berbere and Shiro – when travelling back to the west.

Seeing the demand, Wolderufael had the idea to get his export business licence and produce Ethiopian spice blends to supply his countrymen living in the US and Europe.

Wolderufael and his business partner, Eyob Weldegabriel, started Feed Green Ethiopia Exports with less than US$2,000 start up capital. The company has since found new export markets for its spices and processed food products in Africa, and has also recently decided to start exporting Ethiopian coffee. How we made it in Africa speaks to Wolderufael about the potential he sees for the business in Africa, and what it is like to be a young entrepreneur in Ethiopia.

Read more at How We Made it in Africa