The Ethiopian artisan footwear,Ã‚Â soleRebelsÃ‚Â have recently opened its first store in Spain in Barcelona. Founded byÃ‚Â Bethlehem Tilahun AlemuÃ‚Â in 2004,Ã‚Â soleRebelÃ‚Â has become AfricaÃ¢â‚¬â„¢s largest footwear brand selling in 55 countries andÃ‚Â is the first EthiopianÃ‚Â IFATÃ‚Â Fair Trade footwear firm.The brand is now stocked by many leading retailers includingÃ‚Â Urban Outfitters,Ã‚Â Whole Foods,Ã‚Â AmazonÃ‚Â andÃ‚Â Endless, among many other web retailers.Ã‚Â soleRebelsb*kndÃ‚Â label is for vegans and veggies and can be found at UK veg-friendly shoe retailerÃ‚Â Veganline.Ã‚Â
AlemuÃ¢â‚¬â„¢sÃ‚Â idea wasÃ‚Â to create jobs in her community, Zenabwork, a small village near Addis Ababa. She has become one of AfricaÃ¢â‚¬â„¢s celebrated businesswomen, featured on the front ofÃ‚Â Forbes MagazineÃ‚Â in January 202 and was selected asÃ‚Â Ã¢â‚¬Å“Young Global LeaderÃ¢â‚¬ÂÃ‚Â by theÃ‚Â World Economic Forum2011. In June 2012Ã‚Â AlemuÃ‚Â also won the award for Ã¢â‚¬Å“Most Outstanding BusinesswomanÃ¢â‚¬ÂÃ‚Â at the annualÃ‚Â African Business Awards, organised byÃ‚Â African Business Magazine.
The shoes are made by hand from recycled materials and are designed to create a fusion between the heritage of the eco-sensitive indigenous peoples and the artisan talents typical of Ethiopia and share these with the rest of the world, according to the company. Ã‚Â Taking old tradition and adding the twist of new contemporary design,Ã‚Â Alemu
Ã‚Â has takenÃ‚Â age-old recycling and elevated it to new heights by marrying it with Ethiopian artisan crafts and modern design sensibilities.Ã‚Â soleRebels
Ã‚Â has achieved all this by re-imagining the traditionalÃ‚Â barabasso shoe,
Ã‚Â a traditional recycled tire sole shoe found in Ethiopia for generations.Ã‚Â soleRebel
Ã‚Â footwear range includes sandals, flip flops and shoes with soles all made from recycled car tires. Read more