By Dawit Tolesa
The Ethiopian Premier League (EPL) side, Sebeta City FC, has signed a four-year sponsorship deal, worth 18 million birr annually, with Meta Abo Brewery. Sebeta City signed the four year agreement, dependent on the results of the club. The club will receive 14 million in cash and it is believed that Sebeta FC will receive four million birr in equipment’s to aid the club in income generation.
The deal, which can be extended by another year, was announced during the signing of a Memorandum of Understanding (MoU) with Sebeta FC board members and Diageo-Meta Abo Brewery SC, on Thursday 2019. In addition, the company has also agreed to provide an additional 3,000 jerseys, to be sold to the fans. The deal also includes for several equipment’s to be made available to increase the income of the club.
Sebeta FC, being one of the clubs listed for the lack of a standard playing turf for home matches, it is understood that the first part of the fund will also be used for the construction of a standard pitch for the club.
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