Addis Ababa, Ethiopia – Ray Parlour, one of Arsenal Football Club’s greatest players, will be visiting Ethiopia from 14 to 15 December, 2015 to support and encourage the development of grassroots football in Ethiopia alongside Dashen Brewery, official partner of Arsenal.
Arsenal has become the first side to secure a regional partnership in Ethiopia after announcing Dashen Brewery as its Official Beer Partner.. The partnership will help Arsenal get closer to its fans in Ethiopia and will focus on supporting Dashen Brewery’s community based initiatives with coaches from the club taking part in grassroots football development projects in Ethiopia. It was under this arrangement that two Arsenal coaching staff came over to Ethiopia last month and gave few days training to 33 Ethiopian coaches.
Dashen is excited about the Arsenal legend’s visit to Ethiopia and believes the various interactions and activities he will undertake during his stay will motivate and encourage young football players in the country. It will also be an exciting moment for Arsenal fans in Ethiopia and Dashen customers.
Read more at: New Business Ethiopia