Recently named in Forbes’Ã‚Â World’s 100 Most Powerful WomenÃ‚Â list as a ‘Woman to Watch’, and the Winner of theÃ‚Â 2012 Schwab FoundationÃ‚Â Social Entrepreneur of the YearÃ‚Â Award,Ã‚Â Bethlehem Tilahun Alemu is the Founder & CEOÃ‚Â ofÃ‚Â soleRebelsÃ‚Â footwear.
From the humblest of beginnings, Bethlehem has built soleRebels into the planet’s fastest growing African footwear brand and theÃ‚Â very first global footwear brand to ever emerge from a developing nation.
She has created world class jobs, and empowered her community andÃ‚Â country, whilst presenting a galvanized, dynamic face of African creativity to the global market.
Bethlehem was born and raised in the Zenabwork/Total area of Addis Ababa, one of the most impoverished and marginalized communities of Ethiopia. Growing up Bethlehem saw that Ethiopia had plenty of charity Ã¢â‚¬Å“brandsÃ¢â‚¬Â but not a single global brand of its own, so she set out to change all that.Ã‚Â In early 2005, fresh out of college in Addis Ababa, Bethlehem founded the trailblazing footwear companyÃ‚Â soleRebelsÃ‚Â to provide solid community-based jobs.Ã‚Â Tapping into her communityÃ¢â‚¬â„¢s and the nation’s rich artisan wealth and heritages, Bethlehem started re-imagining what footwear could be.
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