Tshwane metroÃ¢â‚¬â„¢s push to make the city a sought-after international golf destination, with business andÃ‚Â investmentÃ‚Â spin-offs, is gaining momentum.
The administrative capital of the country has already hosted one Sunshine Tour event Ã¢â‚¬â€œ the R2m ISPS Handa SA Match Play championship Ã¢â‚¬â€œ at the Zwartkop Country Club last month and is gearing up for the Tshwane Open at the end of February.
To further boost itself as a golf destination, metro management was part of the South African pavilion at this weekÃ¢â‚¬â„¢s international golf travel market in Portugal.
Ã¢â‚¬Å“The market is the premier travel event in the international golf industry with more than 600 suppliers joining 350Ã‚Â pre-qualifiedÃ‚Â buyers and media operators for set appointments, networking and industry updates,Ã¢â‚¬Â TshwaneÃ¢â‚¬â„¢s communications director Nomasonto Ndlovu said.
Ã¢â‚¬Å“The cityÃ¢â‚¬â„¢s participation in the golf market is in line with the Tshwane Open announced by Mayor Kgosientso Ramokgopa in August.
Ã¢â‚¬Å“All told Tshwane is working hard to profile itself as a unique golf tourism destination for lifestyle, leisure, tourism and associated business,Ã¢â‚¬Â she said.
The championship course at the Ernie Els-designed Copperleaf Golf Estate in Mnandi, west of Centurion, is the venue for the first ever Tshwane Open.
The 72-hole event is part of the 2012/2013 Sunshine Tour circuit and will take place from February 28 to March 3. It is co-sanctioned by the prestigious European Tour.
WithÃ‚Â prizeÃ‚Â money of 1.5 million euro (over R17m) on offer, as well as European Tour points, the event is expected to attract a top-class field with many well-known golfing names coming to our shores.
Speaking at the launch event, Ramokgopa said a major benefit of the Tshwane Open would be TV coverage valued at Ã¢â‚¬Å“near the R1bn markÃ¢â‚¬Â over four days.
Ã¢â‚¬Å“This will go into 350 million homes around the world, exposing Tshwane to millions of decision makers and encouraging investment and tourism.Ã¢â‚¬Â