Addis Ababa, Ethiopia – Heineken, sponsor of the Ethiopia Walia Ibex soccer team, announced that it will take 200 lucky Ethiopian fans on an all-expense paid 2-day trip to the Seychelles when the two teams meet in the 2017 Africa Cup of Nations qualifier first round match on September 5.
The announcement was made by Heineken during its introduction of its new beer “Melkam Addis Amet” (Happy New Year) during a ceremony held at the Momona Hotel here in the capital.
Heineken has inserted marked labels in the cork of its new Walia beer and those lucky fans who will find them will have the opportunity to fly on an all-expense paid trip to the beautiful island of Seychelles and support the Walias.
Ethiopia is drawn with Algeria, Lesotho and Seychelles in Group J.
It was in January of this year that Heineken inaugurated its biggest brewery in Ethiopia in Kilinto, on the outskirts of Addis Ababa. Heineken is expected to produce 1.5 million hectolitres of Walia®, Harar®, and Bedele® and will shortly produce the Heineken® beer brand.