Ethiopian Football Federation Signs Four-Year Sponsorship Deal With Walia Beer

The Ethiopian Football Federation (EFF) signed a 56-million birr sponsorship deal with Walia Beer in a…

Orange signs new eight-year partnership with CAF to sponsor of 5 major competitions

Orange signs new eight-year partnership with Confédération Africaine de Football as Official Sponsor of 5 major…

Coca Cola to Sponsor Addis Ababa Cycling Tournament

Addis Ababa, Ethiopia – Addis Ababa Cycling Federation (AACF) announced here on Tuesday that it has secured…

Adidas to end IAAF sponsorship deal early in wake of doping crisis

Adidas, the IAAF‘s biggest sponsor, has told athletics’ world governing body it is to terminate its…

Three top Kenyan officials suspended

Three top Kenyan athletics officials were suspended on Monday over suspicions they siphoned off sponsorship money…

BAA, Abbott Announce Multiple-Year Sponsorship of the Boston Marathon

Sponsorship complements Abbott’s title sponsorship of the Abbott World Marathon Majors. Press Release BOSTON – The…

Walia Beer to sponsor Walias for next 4 years

Addis Ababa, Ethiopia – Heineken, the maker of Walia Beer, has signed a four-year 56 million…

Major League Soccer and Kraft Foods Agree To A Multi-Year Partnership

Press Release Major League Soccer and Kraft Foods Agree To A Multi-Year Partnership Sponsorship Fronted by…

Adidas drops Tyson Gay after sprinter fails drugs test

Sportswear manufacturer Adidas has suspended its sponsorship of sprinter Tyson Gay after the American failed a…