Ethiopian Supermodel, Liya Kebede, lights up runways in Paris and New York, all honey brown skinned and long limbed. And like Warie Daris, Iman, Naomi Campbell, Tyra Banks and her other black supermodel sisters, she broke through the colour barrier in the modelling world to become the first woman of colour appointed face of Estee Lauder cosmetics in a multimillion dollar contract in 2003 – it was the first of its kind in the 57 year history of the Estee Lauder brand.
Kibede was born 34 years ago in Ethiopia and like fellow African models, Somali born Iman and Waris Dirie, she had fortune on her side: She was spotted as a young student in Addis Ababa, by a film director whose recommendation got her signed by a French modelling agent. The rest is like a Cinderella story.
She relocated, first, to France and found it a discouraging experience as she struggled to get modelling jobs because she didn’t have the look most designers wanted. She moved to the United States and after a stint as a catalog model while living with one of her brothers in Chicago, she was eventually signed on to IMG – to pursue modelling full time. Read more
Addis Ababa, Ethiopia – Sustainability, a healthy lifestyle and fair tread were the theme of the Eco Friendly Fashion Show that was held at the Radisson Blu Hotel on Friday August 3, 2012.
The eco friendly fashion show featured hand crafted designs from famous fashion houses in Ethiopia such as Paradise Fashion, Lek Designs, Mercy Décor/Design Institute and Urban Roots Eco Couture.
The show started with a spectacular display of Korean Taekwondo skills by the grand children of the “Kagnew Veterans”. Their enthusiasm for the sport transpired as they demonstrated their talents.
Following the Taekwondo show, Mercy Décor/Design introduced their simple yet elegant designs. Most notable was the dress composed on top of fully green leaves featuring a yellow Ethiopian traditional dress on the bottom.
The evening also featured entertainment through a standup comedy performance which cracked up the audience as well as some traditional sounds from a musical band.
The next show featured the designs of upcoming male designer Mickyas Girma. Mickyas used recycled plastic to make his unique designs.
Ruth Woldeselassie, founder of Urban Roots Eco Couture, also featured designs made from materials produced by non-profit and fair trade groups. In addition to the models, Ruth showcased her designs for children.
Paradise Fashion featured one of Ethiopia’s powerhouse designer Genet Kebede and her elegant designs. The different colors and textures featured in her evening gowns exemplified the skills she gained from her experience in the design rooms of Rome and Argentina.
The fashion show was organized by Urban Roots Eco Couture and Mercy Decor and Design.
Addis Ababa, Ethiopia – Clairvoyant Marketing Agency, In the Bag and Origin Africa are proud to announce that the 2012, Hub of Africa Fashion Show, will be held in the new African Union Conference centre.
Commentating on the show and the Africa Union’s support, Deputy Chairperson, of the African Union Commission, Erastus Mwencha, remarked “The textiles and clothing industry in Africa can be important in economic and social terms, in the short-run by providing incomes, jobs and foreign currency receipts and in the long- run by providing countries the opportunity for sustained economic development in those countries with appropriate policies and institutions to enhance the dynamic effects of textiles and clothing. The potential of the textile and clothing industries to contribute to long-run growth and development will depend not only on the attributes of the investors, but also on the quality and effectiveness of government policies and institutions in developing countries to build on this investment” Erastus Mwencha, Deputy Chairperson of the African Union Commission.
The event will be held from the 24th- 27th April 2012 in Addis Ababa, Ethiopia. The designer
showcase will be bigger and better than its launch in 2010, with designers including Duaba Serwa from Ghana, CrossWord CW of Nigeria, Twin sisters Ayaan and Idyl Mohallim representing Somalia with their line Mantaano, all showcasing their work. It also includes designers such as Fikerte of Ethiopia, who won the Origin Africa Mauritius designers showcase in 2011 where DHL became her logistical partner. As a result she participated in the Africa Fashion Week New York. The lineup also includes designers from Angola, Mozambique, Zimbabwe, Ivory Coast, Gambia, Kenya, Tanzania, Uganda, The democratic Republic of Congo, South Africa and many more.
This year’s theme is Eco-fashion! All designers have been asked to create a line which emphasizes on sustainable development and eco fashion and to bring ideas on Eco Fashion. They will also take part in the production of a short documentary, which will highlight the path taken in the creation process of their line/Brand.