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Tej Thrives Locally
Addis Ababa, Ethiopia -Â Mulumebet Gebeyehu was an accountant in a government office for 26 years, before eventually quitting to brew tej, honey meade, as a business, in a belated decision following a family party.
The party was to celebrate the graduation of her daughter, last August. She prepared and served various traditional foods and tej to her guests, some of whom were very excited about her...
Catalyst Acquires Stake in Ethiopia’s Yes Brands
Catalyst Principal Partners, an East African-focused private equity firm, has acquired a 50 percent stake in Yes Brands Food & Beverages PLC, Ethiopia. Yes Brands is a bottled mineral water company.
PRESS RELEASE
Catalyst Principal Partners, an East African-focused private equity firm, today announced the acquisition of a 50% stake in Yes Brands Food & Beverages PLC, Ethiopia.
Speaking at...
Tesco eyes Ethiopian market
Addis Ababa, Ethiopia – The British multinational grocery and general merchandise retailer, Tesco, is conducting negotiations with the Ethiopian government to open a mega store here. Tesco is the third-largest retailer in the world measured by revenues after America’s Walmart and France’s Carrefour and the second-largest measured by profits after Walmart.
Ethiopian government representatives...
Time for ‘Wat’ export
Addis Ababa, Ethiopia - Over the last decade, his specialty and business was Injera, Ethiopia’s staple bread. Yet, while he is still at it, and, in fact, taking the Injera business to the next level, Hailu  Tessema, general manager of Mama Fresh Injera Plc, has finalized preparations to export what would seldom comes to one’s mind: frozen chicken curry and Ethiopian traditional sauces.
“We will...
Tej, Ethiopian Honey Wine
Honey, water and yeast equal mead, but in Ethiopia, a slightly different recipe has long been used to brew a drink called tej.
The difference comes with the addition of leaves from a plant called gesho, a species of buckthorn that serves much the way that hops do in beer, balancing sweetness with bitterness.
Archaeological and written records indicate that tej has been made for as long as 3,000 years....
Castle Winery Begins Production
Addis Ababa, Ethiopia -Â The winery built at a cost of 300 million Birr by Castel Winery Plc, a sister company of BGI Ethiopia, said it has begun production of wine.
Winery Manager, Fetehanegest Aynalem told ENA on Friday that the factory will export over a million bottles of wine abroad.
Fetehanegest said Castle has vineyard covering 350 hectares land with in the environs of Batu Town, in Oromia...
Multinational drinks companies continue to invest in Africa
Addis Ababa, Ethiopia- Diageo, owner of brands such as Johnnie Walker, Smirnoff and Guinness, recently bought Ethiopia’s Meta Brewery for US$225 million.
Meta Brewery is Ethiopia’s second largest beer producer, with a volume share of around 15%. From its brewery close to the capital Addis Ababa, Meta Brewery produces lager brands Meta and Meta Premium.
Diageo said in a statement that the acquisition...
