Castel Beer to become title sponsor of the Ethiopian Premier League

BGI Ethiopia marketing director Esayas Hadera (left) and EFF President Juneydi Basha signed the MOU (photo credit: SoccerEthiopia.net)
BGI Ethiopia Marketing Director Esayas Hadera (left) and EFF President Juneydi Basha (middle) signed the MOU (photo credit: SoccerEthiopia.net)

Addis Ababa, EthiopiaBGI Ethiopia signed a memorandum of understanding with the Ethiopian Football Federation (EFF) today to become the title sponsor of the Ethiopia Premier League.

The announcement was made during a press conference held at Elilly International Hotel. 

According to the agreement signed by the two parties,the beer makers will sponsor the league for the next 2 years under their Castle Beer brand. The deal is reportedly worth 7 million birr ($350, ooo) per year and will see the country’s top flight football officially be named as the Castle Ethiopia Premier League.

BGI Ethiopia marketing director Esayas Hadera and EFF President Juneydi Basha signed the MOU representing their respective parties.

After the signing ceremony Juneydi Basha, President of the Football Federation, stated his belief that the agreement will help strengthen the financial power of the football governing body.

Read more at: SoccerEthiopia.net

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