His new fund-raising effort has been championed by Ava Duvernay.
Haile Gerima makes movies about social justice, inner-city poverty, and the African American experience. Perhaps unsurprisingly, his films don’t tend to be financed by major studios. He’s typically relied on funding from nonprofits and coproducers in Europe, but this time around, he’s taking a more modern approach by launching a crowdsourcing effort for the first time. There’s just one problem: In a month, the IndieGoGo campaign has only raised about 10 percent of its goal of $500,000, which will be matched by an independent coproducer.