A safe country for tourists, well managed with a young educated workforce and a culture that runs much deeper than old headlines suggest.

Kuriftu Resort and Spa Debra Zeit –

I’m crazy about Ethiopia. It’s exciting and elegant and stuffed full of history and drama. It offers vast distances between its remarkable tourist sites so, for a traveller like me who wants to get lost in the journey, it’s a fascinating place to visit and one that’s rapidly changing. It’s six years since my last trip here and change is everywhere.

I’m in a minibus heaving with European journalists, cutting down through the Ethiopian section of the Rift Valley towards the Bale Mountains. It’s an eight-hour drive from the capital Addis Ababa, if we don’t take pit stops – but that’s unlikely in a country as surprising and eye-catching as this.

There are deep blue crater lakes to explore, buzzards flying overhead, lush pastures and dark forest alongside us and great restaurants and brand new vineyards to visit. And that’s before we make it to the mountains themselves and all that they offer.

Ethiopian tourism is expanding rapidly and the country is working hard to contain it. The whole world seems to want to be here right now. Two of my travelling companions work for Lonely Planet and the Rough Guides. Both publications gave Ethiopia their vote of confidence recently, putting it among the top tourist destinations in the world you need to see right now.

Beyond tourism, countries such as China, Turkey, the US, the UK and others are investing heavily in a country that is stuffed full of potential. The hotels of Addis buzz with the sound of business being done.

Read more at: Irish Times

Share