The Africa Cup of Nations (“AFCON”) is the major sporting event in Africa, and a major breakthrough in its media reach was achieved for the second round of the AFCON 2015 Qualifiers.
While AFCON Qualifiers were previously shown in Africa only, this round was broadcasted in as many as 90 countries spread over five continents. Beyond Africa, football fans could watch the games from North America, Australia, France, and a selection of Asia and Middle-East countries. This enhanced visibility was achieved through distribution agreements with more than 30 channels around the globe, a record for AFCON Qualifiers games.
In addition to this extended reach, CAF and SPORTFIVE, its exclusive media and marketing agent, are proud to announce major evolutions on the production side: on September 10th , 2014, 11 games counting for round 2 of the Orange AFCON 2015 Qualifiers were simultaneously produced and distributed in HD, another first for AFCON Qualifiers games. CAF and SPORTFIVE have mainly relied on African production resources and technical teams in achieving this landmark performance, continuing to promote the Orange AFCON 2015 as a leading event and a premium media product.
CAF and SPORTFIVE are looking forward to more successes and excitement on the road to the AFCON final tournament, scheduled from 17 January 2015 to 8 February 2015 in Morocco.
The Confédération Africaine de Football (CAF) is an international non-governmental organization and the football governing body in Africa. It is currently running eleven (11) competitions amongst which the African Cup of Nations (CAN) and the African Nations Championship (CHAN). CAF was founded in 1957. It has a membership of 54 National Associations. The headquarters is located in Cairo, Egypt. For more: www.cafonline.com
SPORTFIVE, a subsidiary of Lagardère Unlimited, is an international sports marketing agency and the European and African leader in the management of marketing and media rights for sports. SPORTFIVE offers sporting clubs, federations and events its unique experience and know-how in professional sports management: negotiating TV rights at international level, advertising in stadiums, sponsorship and hospitality programmes.
The agency represents the marketing interests of the Confederation of African Football (CAF), of 37 European federations, of more than 10 professional leagues and over 40 football clubs.