ONE World Sports and Chinese Basketball Association Agree to a Multi-Year Programming Extension
New Agreement Covers Regular and Post-Season Games, All Media Platforms, Through 2017.
New York, NY (PRWEB) July 01, 2014 -Â ONE World Sports, Americaâ€™s Network for Global Sports,Â today announced that it has secured a multiyear extension with Infront Sports & Media, the exclusive global marketing partner of the Chinese Basketball Association (CBA), to exclusively telecast CBA games in the United States and Canada for the next three seasons across all media platforms. The networkâ€™s multiplatform coverage includes two games per week during the regular season, the CBA All-Star game and all post-season competition, including the CBA Championship Finals series.
All games will be shown live and produced at the ONE World Sports Broadcast Center in Stamford, CT.Â ONE World Sportsâ€™ U.S.-based on-air talentÂ will be announced later this summer.
The 18-team CBA, founded in 1995, is considered one of the worldâ€™s premier menâ€™s basketball leagues. In March, two-time NBA All-Star and former New York Knicks guard Stephon Marbury led the Beijing Ducks to their second CBA title in four years. ONE World Sports was the first network to deliver regular-season U.S. television exposure of the CBA to American sports fans in 2011.
â€œThe CBA is home to some of the worldâ€™s most competitive basketball,â€ said Joel Feld, ONE World Sportsâ€™ Senior Vice President, programming and production. â€œOnly on ONE World Sports can U.S. fans see future NBA prospects and former NBA favorites in the worldâ€™s most populous nation — where basketballâ€™s popularity is growing faster than anywhere else.â€
The best-known CBA alumnus in the United States is Yao Ming, the Shanghai native who played for five seasons for the senior team of the CBAâ€™s Shanghai Sharks before being recruited to the NBA. Over the course of eight seasons with the Houston Rockets, he earned the No. 6 rank among franchise leaders in total points and total rebounds, and second in total blocks, and made the All-NBA team five times. Ming now stays actively involved with the CBA, as the owner of the Shanghai Sharks.
ONE World Sports is a multiplatform sports network featuring exclusive world-class sporting events live from around the globe. The network was created to fulfill American sports fansâ€™ burgeoning demand for global sports. ONE World Sports delivers live and exclusive coverage of some of Americaâ€™s most popular sports played outside the USA â€“ basketball, baseball, golf and ice hockey â€“ plus sporting events with the largest global following, including soccer and cricket.
ONE World Sports showcases some of the worldâ€™s most competitive soccer, including Arsenal FC, Chelsea FC, FC Bayern Munich, AC Milan, and the New York Cosmos, along with top soccer from Asia and the Pacific Rim. The network also exclusively telecasts the England National Cricket Teamâ€™s international home matches, Japanâ€™s legendary baseball team, the Yomiuri Giants, Kontinental Hockey League, Chinese Basketball Association, OneAsia Golf Tour and best-in-class competitions in table tennis and badminton from around the world.
According to research for ONE World Sports by Frank N. Magid Associates, 56% of 18- to 34-year-olds and 63% of all males in the same age group expressed interest in watching the network.
ONE World Sports is available via DISH Network, Cablevisionâ€™s Optimum TV, Mediacom Communications, Hawaiian Telcom, Google Fiber and Verizon FiOS.
ONE World Sports is owned and operated by ONE Media Corp., which also owns and operates ONE CONNXT, a global HD/SD broadcast video transport services provider; and America ONE Sports, a leading provider of live broadband sports.
For more info, seeÂ http://www.oneworldsports.com.
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