Castel Introduces its new wine
Addis Ababa, Ethiopia -Â Now a leading French wine maker has put Ethiopia on the international wine map, with its new products from its vineyard in southern Ethiopia.
After a deal was struck between the late PM Meles Zenawi and Pierre Castel, founder and President of the Castel Group and BGI International to establish Castel Winery in Ethiopia that faithful day in 2007, the company immediately assigned the best experts and consultants in the business from France to select the most suitable area for a vineyard which can meet Castel Familyâ€™s strict three generations old quality wine making standards and criteria. After a thorough investigation by the panel of experts, the town of Battu (Zeway), 163 kilometers south of Addis Ababa was selected.
And the birth of Castel Winery was officially endorsed on May 2007 with the ceremony of the first vine plantation.
This FDI that became fruitful after almost seven years officially introduced its international taste with a big celebration in the presence of officials including PM Hailemariam Desalegn on Saturday March 22 at Battu.
Through hard work, resilience and innovation, and under the guiding hand of founding President Pierre Castel, today the Group has become the largest wine producer in France and Europe and the third largest wine producer worldwide, and became the owner of the second largest beer and soft drink businesses in Africa.
Read more at: Capital