Entrepreneur cashes in on Kenyaâ€™s athletics prowess
A Kenyan living in the US is cashing in from Kenyaâ€™s athletics prowess by designing sports safari packages which blends the traditional beach and bush safari with a running experience in the Rift Valley highlands.
Wilson Kiriungi, based in Boston, Massachusetts, is the brain behind Run with Kenyans â€“ a company he founded in 2011 to bring both professional and recreational runners to Kenya for a sporty safari.
The idea to develop athletics safari packages was born out of Mr Kiriungiâ€™s experience abroad where he noticed that many Americans regarded Kenya as the â€˜Mecca of long distance runningâ€™ and cherished an opportunity to learn the secrets of its athletes.
As a resident of Boston, the Kenyan entrepreneur had watched his country mates take multiple gold medals in the Boston Marathon â€” and the near fanatical following Kenya enjoyed in what is billed as the world biggest major race.
â€œMy interactions with the Boston Marathon fans showed that most of the diehard fans were willing to spend to follow their champions who were mostly Kenyans,â€ said the 35-year-old entrepreneur told theÂ Business Daily.
â€œRunning is the only sport where you mix the champions and fans in a truly participatory way, providing a great experience for both,â€ said the man who emigrated to the US in 2001. Read more at Business Daily Africa