SerenaÃ‚Â HotelsÃ¢â‚¬â„¢ leadingÃ‚Â marketsÃ‚Â in Africa include Kenya, Mozambique, Rwanda, Zanzibar/Tanzania and Uganda.
Ã¢â‚¬Å“ATA is excited by this new partnership with one of the worldÃ¢â‚¬â„¢s leadingÃ‚Â hotelÃ‚Â groups,Ã¢â‚¬Â said Edward Bergman, ATA Executive Director. With a growingÃ‚Â portfolioÃ‚Â of a range ofÃ‚Â hotel, resorts, safari Lodges and CampÃ‚Â optionsÃ‚Â to choose, as well as a reach extending across the continent. SerenaÃ‚Â HotelsÃ‚Â is helping grow AfricaÃ¢â‚¬â„¢s tourism sector by creatingÃ‚Â jobs, bringing in new revenue,Ã‚Â investingÃ‚Â in infrastructure and service development and a multitude of community and conservation efforts.Ã¢â‚¬Â
NewÃ‚Â hotelsÃ‚Â are opening up across the African continent in response to an increasing number of business and leisure travelers and tourists. While budgets and preferences may vary, the fact that there is an increasing need for places to stay is not debatable. This is buoyed by reports that Africa is on the brink of majorÃ‚Â economicÃ‚Â growth, with six of the worldÃ¢â‚¬â„¢s ten fastest growing economies being from Africa over the last decade. TheÃ‚Â economicÃ‚Â outlook for the continent, as well as the travel industry, remains bright.
Against this backdrop, SerenaÃ‚Â HotelsÃ‚Â will continue toÃ‚Â investÃ‚Â in Africa by building and managingÃ‚Â hotelsÃ‚Â in selected areas of the developing world that contribute toÃ‚Â economicÃ‚Â growth in an economically viable and environmentally sensitive manner.
Ã¢â‚¬Å“Serena is excited to be associated with the Africa Travel Association (ATA) and welcomes the opportunity to work with them in order to bring more attention to the exciting destination that is Africa,Ã¢â‚¬Â said Rosemary Mugambi, Sales andÃ‚Â MarketingÃ‚Â Director, SerenaÃ‚Â Hotels.