Will Usain Bolt give Jamaica tourism a jolt?

 LONDON - Usain “Lightning” Bolt’s electrifying victories in the 100 meters, 200 meters and 4×100 relay at the just-concluded 2012 London Games have earned the Jamaica-born sprinter plenty of plaudits - including his own declaration, “I am now a living legend. Bask in my glory.”

Now, the Jamaica Tourist Board is hoping that living legend aura will boost visitor interest in Bolt’s home country.

“Interest that has already been created by our sprint legends throughout the years has come to a crescendo with Usain Bolt’s unique defense of the titles,” minister of tourism Wykeham McNeill told TravelMole.com. “The impact of his sprinting will have an effect on the island for many years to come and will help Jamaica attract more and more sports travel tourists.” read more

 

Share

Comments are closed.