BANGALORE, India – The days of family vacations in India at a nice hill station, with shopping on mall roads, and taking back souvenirs for friends back home seem to be changing. Recent studies in the travel segment in India seem to suggest that Indians are taking to adventure travel in a big way.

Indian adventure travel operator Thrillophilia has registered a 400% growth in its numbers on a year-on-year basis. Thrillophilia was founded in 2010, and for the second consecutive year the company has posted a 400% annual growth.

When asked about a plausible reason behind the shift in Indian travel tastes, Abhishek Daga, Co-Founder of Thrillophilia, said, “The Indian travel industry is following global cues. In the last decade, adventure travel has been the fastest growing travel segment globally. In 2000, adventure travel accounted for just 7% of global tourism. In 2009, the number had risen to 20%.” Read More