Adventure specialist, Acacia Africa, is shortlisted for the British Travel Awards (BTAs), the largest awards programme in the UK rewarding the best companies in travel.

United Kingdom – (Press Release)  - Acacia Africa has been named by the British Travel Awards (BTAs) as one of the shortlisted contenders for the Best Tour Operator Of Sub-Sahara Africa 2012.

Acacia Africa has almost 20 years experience on the continent, the travel specialist offering a range of tour options from overland expeditions to small group safaris and voluntours. In 2012, the company introduced an additional collection of expeditions, Premium Overlanding catering to older adventurers seeking more comfort out on the road. With offices in London and Cape Town, Acacia Africa’s team is multinational, its client base also spanning the globe.

Leanne Haigh, Project & Development Manager at Acacia Africa, comments, “We run and manage our own fleet of 18 trucks and we’re a hands on company, whether we’re out on the road or conversing with our customers in the social networking sphere.  From the first time traveller to the seasoned adventurer, we aim to make the experience personal, from researching the options to the actual tour itself, and that’s why we’re confident our customers will be voting for us.”

BTA’s chief executive Lorraine Barnes Burton said: “Acacia Africa is to be congratulated on reaching the finals of the prestigious British Travel Awards.  The largest consumer voted awards programme in the UK, The BTAs are designed to reward the best companies in travel, and the winning accolade is the benchmark for excellence when it comes to finding out who really is the best in the business of travel for the UK consumer. Good luck to Acacia Africa!”

All companies entered for an Award were put before a core selection of industry professionals, drawn from the BTA Academy, a panel of respected individuals in business from both in and outside the travel industry, who whittled the nominations down to the list of final nominees in each of the seventy-five categories. The next stage sees the shortlisted companies put before the public vote with voting promoted through BTA media partners which include The Times, Sunday Times, The Sun, Sunday Sun and the Global Radio stations, including LBC and Classic FM. Shortlisted companies are also encouraged to lobby their happy customers for votes!

The winners will be the companies with the most votes – in 2011 over 700,000 votes were cast with the voting process and results scrutinized and audited by independent auditors Deloitte LLP. The winners of the 2012 British Travel Awards will be announced at a glittering ceremony on 1 November at the Battersea Evolution in Battersea Park, London.