African Union to host Hub of Africa 2012 Fashion Week at the NEW African Union Conference Centre

Addis Ababa, Ethiopia – Clairvoyant Marketing Agency, In the Bag and Origin Africa are proud to announce that the 2012, Hub of Africa Fashion Show, will be held in the new African Union Conference centre.

Commentating on the show  and the Africa Union’s support, Deputy Chairperson, of the African Union Commission, Erastus Mwencha, remarked “The textiles and clothing industry in Africa can be important in economic and social terms, in the short-run by providing incomes, jobs and foreign currency  receipts  and  in  the  long-  run  by  providing  countries  the  opportunity  for  sustained economic development in those countries with appropriate policies and institutions to enhance the dynamic  effects  of  textiles  and  clothing.  The  potential  of  the  textile  and  clothing  industries  to contribute  to  long-run  growth  and  development  will  depend  not  only  on  the  attributes  of  the investors,  but  also  on  the  quality  and  effectiveness  of  government  policies  and  institutions  in developing  countries to  build  on this  investment” Erastus Mwencha, Deputy Chairperson  of the African Union Commission.

The  event  will  be  held from  the  24th-  27^th April  2012 in Addis Ababa, Ethiopia. The  designer

showcase will be bigger and better than its launch in 2010, with designers including Duaba Serwa from  Ghana,  CrossWord  CW  of  Nigeria,  Twin sisters  Ayaan  and  Idyl  Mohallim  representing Somalia  with  their  line Mantaano,  all showcasing their work. It  also includes  designers such  as Fikerte of Ethiopia, who won the Origin Africa Mauritius designers showcase in 2011 where DHL became her logistical partner.  As a result she participated in the Africa Fashion Week New York. The lineup also includes designers from Angola, Mozambique, Zimbabwe, Ivory Coast, Gambia, Kenya, Tanzania, Uganda, The democratic Republic of Congo, South Africa and many more.

This year’s theme is Eco-fashion! All designers have been asked to create a line which emphasizes on sustainable development and eco fashion and to bring ideas on Eco Fashion. They will also take part in the production of a short documentary, which will highlight the path taken in the creation process of their line/Brand.