World’s leading travel brands head to Qatar for ultimate accolade

Doha, Qatar – The travel brands that have shown the greatest strength amid the global economic uncertainty are to be acknowledged at the Grand Final of World Travel Awards, which is being hosted in Doha in partnership with Qatar Tourism Authority on 11 January 2012.

The likes of The Ritz-Carlton, Lufthansa, Starwood Hotels, Jumeirah, Royal Caribbean Cruise Line, Abercrombie & Kent, Mandarin Oriental and Four Seasons are among those in the running for top honours.

The most important decision-makers in global travel and tourism are set to attend the glittering gala ceremony, which is being staged at Katara Cultural Village, Doha’s ground-breaking new arts and exhibitions complex.

Categories to watch include World’s Leading Airline, which features a heavy Asian and Middle Eastern contingent, reflecting how the two regions are leading aviation out of recession. Nominees include Cathay Pacific, Etihad Airways, Emirates, Singapore Airlines and Malaysia Airlines.

Another key category is World’s Leading Hotel, with Copacabana Palace (Rio), Le Bristol (Paris), St. Regis (Singapore), The Dorchester (London), Burj Al Arab (Dubai) and W Hotel (Barcelona) among the hot contenders.

This year’s new categories include World’s Leading Dive Destination with Great Barrier Reef (Australia), Zanzibar (Tanzania), Sharm el Sheikh (Egypt) and Sulawesi (Indonesia) all nominated.

Qatar’s travel and hospitality industry has also been recognised with nominations for Doha as World’s Leading Business Travel DestinationWorld’s Leading Sports Tourism Destination as well as other nominations for Qatar Airways, Qatari Diar, the Qatar Tourism Authority and Regency Travel & Tours.

The evening marks the culmination of a year-long search for the very best travel and tourism brands in the world, and will feature the winners from WTA’s regional heats competing head to head.

The regional ceremonies included Middle East (Dubai, UAE), Europe (Antalya, Turkey), Africa & Indian Ocean (Sharm el Sheikh, Egypt), Asia & Australasia (Bangkok, Thailand), and Caribbean & The Americas (Montego Bay, Jamaica).

Qatar Tourism Authority Chairman, Mr. Ahmed Al Nuaimi, said: “The staging of this ceremony in Doha is an illustration of the confidence the travel and tourism industry has in Qatar as well as the potential it has to develop further. Qatar’s strong presence in the list of finalists for the awards is showing the world that we are a country with a lot to offer travellers as well as one that operates at the highest international standards.”

Graham E. Cooke, President & Founder, World Travel Awards, underlined the core strengths of the Grand Final nominees.

He said: During times of economic uncertainty world-class brands come into their own, continuing to grow market share whilst competitors flounder, traits demonstrated by all those travel brands that have made it to our Grand Final in Doha.

“As one of the most progressive nations in the world, Qatar will prove a fitting host, and our ceremony will provide an excellent opportunity for the captains of travel and tourism to experience first hand the incredible array of projects happening there.

WTA has partnered with tourism marketing firm Phenomena to bring the ceremony to Qatar.

About Qatar Tourism Authority

Reorganized under the Emiri Decree (46) in 2009, Qatar Tourism Authority was given the mandate to organize, enable, and supervise the tourism industry development and to organize exhibitions in Qatar, as well as represent and promote Qatar as a quality tourism destination for leisure, business, education, and sport. Qatar Tourism Authority gets actively involved in organizing events and promotions which positively reflect on the general image of Qatar as an evolving tourism destination combining business with leisure.

About World Travel Awards

World Travel Awards was launched in 1993 to acknowledge and recognise excellence in the global travel and tourism industry. Now celebrating its 19th anniversary, it is regarded as the very highest achievement that a travel product could hope to receive.

Votes are cast by 213,000 travel professionals including travel agencies, tour and transport companies and tourism organizations in more than 160 countries across the globe.

Main sponsors include Qatar Tourism Authority, BBC World News, the Jamaica Tourist Board, Tourism Authority of Thailand, Cornelia Diamond Golf Resort & Spa, Mauritius Tourism Promotion Authority, Conrad Hotels, World.mobi, Armani Hotel Dubai, Emaar Hospitality Group, Dusit Thani Bangkok, Sandals Resorts, Savoy Sharm el Sheikh and WeClickMedia.

WTA’s global media partner network includes: ABTA Magazine, ASTA Network, Breaking Travel News, CNBC Arabiya, eTurboNews, Khaleej Times, Trav Talk, Trade Arabia, TTN, Travel Daily News International, Focus on Travel News, Vox Africa, New Focus Travel Magazine, Tourism Review, JAX FAX, Passport Magazine, Travel & Leisure China and National Geographic Traveller.

This global media partner network has a monthly readership of 1.2 million and a TV audience reach of 90 million.

Source: WorldTravelAwards.com

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